Made Lucid
Clarity in every detailSix disciplines, one obsession.
Six services, one visual system. Every engagement runs the same way: we find the clear idea first, then build every asset out of it — so identity, site, campaign and feed all speak with the same voice.
One team, one visual system, every touchpoint speaking the same language.
Three campaigns, one way of working.
Run
for Love
Fun run event campaign for ANFLO Industrial Estate, co-presented by DITO. Over four months Made Lucid carried one visual system from the first logo sketch to the finisher medal.
More than a race poster — a system that filled the starting line.
The identity
A heart in motion. The logotype leans forward like a runner off the block, set on a gradient system built from five sunrise blends — energetic enough for race day, warm enough for a campaign about love.
Before a runner laced up, the feed was already racing.
Countdown series, route reveals for the 5K, 10K and 21K, race kit announcements and engagement posts like "tag your run buddy" with a hotel-stay promo. Every post pulled from the same system, so months of content read as one voice.
Race day: the identity stepped onto the ground.
The branded start arch, the heart-shaped finisher medal, acrylic trophies and an awarding podium that photographed like a poster. The same gradients that filled the feed filled the race village.
From logo to finish line: one system, one story, a starting line full of people who heard it.
Identity, marketing design and a four-month social calendar delivered as one visual system across feed, print and race village.
Off the Record: Bar Talks
A social learning night built on a simple philosophy: Learning Over Drinks. No stiff seminars, no corporate labels. For its first night the identity put a microbiologist and a leadership expert on one stage — moody identity, speaker reveals, program flow, and the posts that filled a strictly limited room at The Upstairs Roof Bar + Kitchen.
Architecting Scale
A corporate summit on startup architecture and banking systems for Pacepoint, dressed in deep navy and gold. The speaker features gave finance and startup leaders a frame worth stepping into: institutional, premium, instantly credible on every feed it landed in.
When the room expects executives, the design has to arrive in a suit.
Every great innovation deserves a brand people remember.
Want to uncover what your brand is missing, and the opportunities waiting behind it? Book a free 30-minute Brand Clarity Session — two or three practical recommendations, no obligation, no pitch deck.
Made LucidClarity in every detail